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This is a unique Skills Development Program that goes, beyond Product Selling. This Workshop is typically, delivered in a One-to-Two Day format. The Program is "Performance-Driven" and incorporates Practice Drills. Role Plays, Problem-Solving Exercises, Compelling Case Studies, etc. (based on actual experiences relevant to your Business). CPW™ imparts a unique, Methodology / Approach to Competitive Positioning, which gives your Direct Sales / Support Team and Dealer / Distributor Network the power to "define the customer problem in their terms, not the Competitors'." Participants develop positioning statements to "characterize" and "distinguish" your Company and its products and services from the Competition. The Workshop includes Key Tactics to literally "outmaneuver & annihilate" the Competition. This is "Real-World" stuff, which is easily, translated to their Day-to-Day Selling Habits to "make a difference." Attendees receive a Workbook & Action Guide, which allows them to continue to "bone-up" and further develop their Competitive Positioning Skills. This Workshop is a "Must" for all that face Fierce Competition & are looking for a "Knock-Out Punch." The Workshop is available on a stand-alone basis, however typically, it is an element that supports other PMG Program Products.
As a relatively mature company, we had to infuse new ideas and approaches to distinguish ourselves from the range of competitors that surfaced in our core business. CPW provided us the fuel to go out there and put the ball unquestionably in our court.
-Worldwide VP of
Marketing and Business Development