office (603) 320-4593
This product provides the framework & tools to a Client Company to
support Major Product Launches or to revitalize "sluggish" sales of
established products, within a Target Market.
Several examples of POP™ include:
A High-Powered "Try & Buy" program, which supported a Major Product
Launch for a Software Company specializing in the Relational Data-Base Management / Business Graphics Market,
was put in-place. The Program
provided a Qualified Prospect with everything needed to evaluate the
product & initiate the order with minimal support from the Direct
Sales / Support Team. This was accomplished thru an Innovative
Merchandising Package. The approach used "accelerated the decision
cycle" & generated $1.2 Million in New Sales.
As a small, innovative technology company, we must get it right the first time out - we have no luxuries or margin for error. PMG's Product Roll-Out Program hit the mark with the Target Audience and exceeded all, of our Target Goals. This made a real difference in our business.
- CEO & Founder
A "Dealer Support Package" was provided to an established, Services
Company, which was "losing the attention" of its captive, dealer
network. PMG provided a complete program leveraging TOP™ and CRP™
, as primary elements of the Program. This was introduced, as part
of, a Major Product Introduction. Dealers were provided a
"Hard-Hitting" Campaign Package consisting of pre-qualified leads to
"attack" the Competitive, Installed base complete with Account
Strategies, Competitive Analysis Tools & effective sales aids. PMG
also provided its Competitive Positioning Workshop (CPW™) to the
Target Dealer Network, which imparted New Approaches & Techniques
into the Sales Process. The Campaign generated $1.6 Million of New
Sales & literally, "caught the Competition off-guard." This
Added-Value Program revitalized confidence in the Dealer Network,
and distinguished the Client Company from the Competition. It was a
new "ball game" for the Client Company - the Dealer Network was
"back & here to stay."
We had a serious challenge to face, with a new product launch looming and the Dealer/Distributor Network losing interest and ready to walk. PMG's Launch Campaign and added-value services gave us the edge to realize one of our best Product Introductions and provide solid demonstration to our Valued Dealers that we were the right choice.
- President