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Product Opportunity Program (POP™)

This product provides the framework & tools to a Client Company to support Major Product Launches or to revitalize "sluggish" sales of established products, within a Target Market.


Several examples of POP™ include:

A High-Powered "Try & Buy" program, which supported a Major Product Launch for a Software Company specializing in the Relational Data-Base Management / Business Graphics Market, was put in-place. The Program provided a Qualified Prospect with everything needed to evaluate the product & initiate the order with minimal support from the Direct Sales / Support Team. This was accomplished thru an Innovative Merchandising Package. The approach used "accelerated the decision cycle" & generated $1.2 Million in New Sales.

As a small, innovative technology company, we must get it right the first time out - we have no luxuries or margin for error. PMG's Product Roll-Out Program hit the mark with the Target Audience and exceeded all, of our Target Goals. This made a real difference in our business.

- CEO & Founder


A "Dealer Support Package" was provided to an established, Services Company, which was "losing the attention" of its captive, dealer network. PMG provided a complete program leveraging TOP™ and CRP™ , as primary elements of the Program. This was introduced, as part of, a Major Product Introduction. Dealers were provided a "Hard-Hitting" Campaign Package consisting of pre-qualified leads to "attack" the Competitive, Installed base complete with Account Strategies, Competitive Analysis Tools & effective sales aids. PMG also provided its Competitive Positioning Workshop (CPW™) to the Target Dealer Network, which imparted New Approaches & Techniques into the Sales Process. The Campaign generated $1.6 Million of New Sales & literally, "caught the Competition off-guard." This Added-Value Program revitalized confidence in the Dealer Network, and distinguished the Client Company from the Competition. It was a new "ball game" for the Client Company - the Dealer Network was "back & here to stay."

We had a serious challenge to face, with a new product launch looming and the Dealer/Distributor Network losing interest and ready to walk. PMG's Launch Campaign and added-value services gave us the edge to realize one of our best Product Introductions and provide solid demonstration to our Valued Dealers that we were the right choice.

- President